Taiwanese skincare brand Yuan Skincare is stepping up its marketing efforts in Southeast Asia to another level by embarking in smart retailing.
Yuan Skincare recently launched an AI-powered booth in Unity VivoCity, enabling them to reach out to more potential buyers not usually tapped through online channels and tactics.
Starting August 15 until September 14, customers interested to learn more about Yuan Skincare have the chance not only to learn the products up close but also to participate in games to win prizes and freebies such as the limited-edition Yuan Pearl Milk Tea Handmade Soap Set.
By employing smart retailing, Yuan Skincare was able to guide the customer’s buying process through a safe and enriching experience.
About Yuan Skincare
Originating in Taiwan, Yuan Skincare recently expanded in the Southeast Asia market with the help of Ecommerce. They are known for producing handcrafted, organic soaps and other beauty products inspired by traditional Chinese medicine.
Check out our case studies featuring Yuan Skincare by clicking the links below:
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With restrictions still in place and the pandemic dragging on this 2021, it is also equally important to ensure the safety of potential consumers who are getting to know more about your brand and products.
And smart retailing is one way of achieving this goal. It may be a relatively new concept, and may sound expensive, but its results and benefits definitely outweigh the risks.